An interesting interview with the Head of Brand Visual and Sensorial Experiences (nice one!) at Nokia.
“Even today my work is still very much involved in understanding and recognising trends and the way people or societies are changing. One of the important things is to realise the difference between ?long-term? societal trends and ?short-term? lifestyle trends, but also to understand that some short-term trends have the potential to cross into the mainstream of society, where they become much more influential.”
Link: New levels of Experience Design (pingmag.jp)
Source: SmallSurface
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