With Mobile TV being hyped as the next big thing in the telecoms world the big question is whether the experience is sufficiently compelling to draw people into become paying subscribers. Mobile TV faces significant competition for people’s time, not least from other applications on the device itself. Where, how and why do people watch Mobile TV? What elements need to be in place to offer a seamless and compelling experience? What are the real world barriers to a achieving this and how can they be overcome? And ultimately what are the characteristics of this emerging medium that set will it apart from its competitors and help it both find and cement its niche in the media landscape?
Interactive experiences require interaction. The inherent properties of a TV equipped mobile phone in particular its connectivity, camera & video capabilities and the user’s familiarity with the keypad mean that the pieces are in place for a compelling designed-for-mobile-interactive-television experience. However it is wrong to assume that the user will always be holding the device that he or she will be holding the device in a manner that is condusive to interaction, or indeed that she is in a state of mind to interact. Simple question: Which is more likely to lead to interaction – a person ambiently watching a Mobile TV in a docking station whilst doing homework, or a person sitting on a sofa remote in hand?”
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