Juniper Research forecasts that the global market for mobile sports content and services will grow from just over USD 1 billion 2006 to USD 3.8 billion in 2011 at an average annual growth rate of 27 percent.
This is a good chunk out of a total sports, leisure and information content market worth just under USD 4.2 billion in 2006 and growing to USD 9.5 billion in 2011.
Over the whole period 2006 to 2011 mobile sport, leisure and information content and services is expected to generate a cumulative revenue stream of over USD 42 billion.
40 percent of this is expected to come from the European market, 33 percent from Asia Pacific and 18 percent from a rapidly growing North American market.
The key market drivers will be the increasing availability of 3G services and support for high quality video, the globalisation of sport personalities and club support and improved flow of digital sports rights for mobile distribution.
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