LG Wins iF Design Award - Leo Phone and Slim Card Phone

LG Electronics announced the awards for 21 products given by the prestigious iF product design award 2007.

Package Design for ‘Leo Phone’ (KG920)

Designed for the first mobile handset with 5 mega pixels digital camera, the combination of black and fine silver gives a minimal yet dynamic image of the product. To express the image of a digital camera phone we created a new frame structure that resembles the iris of the camera as well as a picture frame. The ‘unfolding’ structure of the frame adds the fun element to the customer. The diagonally aligned frame strongly stands out and is exceptionally durable. In order to reduce the unit cost during the production, this package only used paper and PET which is also easily recyclable and eco- friendly.

Slim Card Phone (KE820)

KE820 is simple, minimal and slim which is proportional to the size of a card. 2.0” QCIF horizontal LCD screen has excellent openness which provides pleasant usability and function compared to the standard vertical screen. Central Jog-key processed with spin-hairline has sufficient element to attract attention to the front. Key pad of a chess shape is designed to the convenience of the user and to feel the firm sense of “click”. Glass fiber has excellent strength, which protects the product when it falls and absorbs shock from the outside.

Source: MobileKorea.TV