If you think of the mobile business - in terms of content most of it is - well - commercial, of course. But as with any business there is always a niche that finds its way and manages to avoid using it as a mere platform for marketing and selling content. One thing you might know for example is that in Japan you can easily watch NHK (national TV) on your mobile.
But you might not expect that a cell pone can become a creative playground for designers, illustrators or animators: a platform for visual expression, though somehow small in size.
Up until now most people are used to take pictures with their mobile camera and use that as wallpaper. Thanks to FlashLite – an application that does all sorts of animated magic and is now so common on Japanese gadgets – artists take over this tiny screen and create their version of an animated wallpaper, screensaver or calendar. Or they even create designs for the menu trying to find new ways of customizing the mobile user interface.
Compared to other countries mobile entertainment is definitely huge in Japan. Meaning, in addition to using the phone solely for information or business matters there is a constant need here for new wallpaper designs and other forms of customization.
Source: PingMag
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