AdMob Inc., the world’s largest mobile advertising marketplace, announced that it has served one billion mobile web advertisements in the past six months. Founded in early 2006, AdMob has enriched the mobile landscape by enabling advertisers to reach their customers on the mobile web and by allowing publishers to monetize traffic on their mobile sites. Backed by real-time metrics and reporting, advertisers can reach out to users across a set of mobile content channels including news, entertainment, mobile communities and mobile portals.
Although the company expected U.S. users to make up only a small portion of the mobile web, in actuality the U.S. was the network’s largest contributor of mobile web traffic. Surprisingly, South Africa was the second largest source of mobile web users across AdMob’s publisher base.
Across the AdMob network the top five countries in terms of traffic are:
US : 20% (ninety million pageviews/month)
South Africa : 15% (sixty-six million pageviews/month)
India : 13% (fifty-seven million pageviews/month)
UK : 12% (fifty three million pageviews/month)
Romania : 5% (twenty-two million pageviews/month)
The traffic breakdown by channel is:
Communities 45%
Downloads 44%
Portals 8%
Entertainment 2%
News and Information 1%
In a recent report, research firm eMarketer stated that marketing through mobile phones is poised to become an important medium for advertisers, with predictions that brands will be spending nearly $5 billion on mobile advertising in 2011, up from $421 million in 2006.
Source: Wireless Developer Network
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