Mumbai’s famed “dabbawalas,” who once shook hands with Britain’s Prince Charles, are now embracing a new friend — telecom major Airtel.
The hands and feet of these highly-efficient deliverers of the city’s lunch, will now also supply at doorsteps of households they visit, Airtel’s pre-paid cards, new connections and bundled handsets.
`According to Airtel CEO Manu Talwar `This is a one-of-a-kind initiative tapped by Airtel for deeper penetration in the market’. It has partnered with Nutan Mumbai Tiffin Box Suppliers.
Source: The Hindu
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