This brand does no advertising of its own, but is still visible through advertising worldwide. Its core proposition is so powerful that it can be expressed differently through advertising by each of its mobile service partners, and yet people are not confused about it. That’s BlackBerry for you, the world’s best-known complete mobile e-mail service, through push technology, in a smart phone.
Offered in India by Airtel over the past two years through an exclusive contract, BlackBerry is currently being offered by Hutch as well. Reliance Telecom is also considering launching it. The exclusivity agreement between BlackBerry makers Research In Motion (RIM) and Airtel expired late last year.
There are two equally arresting BlackBerry ad commercials on air from Airtel and Hutch. Airtel’s commercial portrays the latest BlackBerry smart phone, BlackBerry Pearl. This model was launched recently by RIM, worldwide and in India.
Source: Hindustan times
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