The two firms HEL and Vodafone have agreed to rename HEL as Vodafone Essar, which would start selling its products and services under the Vodafone brand in due course.
Under the terms of partnership believed to have been agreed by the two firms, Vodafone would have operational control of Vodafone Essar and Ruias would have rights, such as board representation, in accordance with their 33 per cent equity.
Source: Economic Times
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