Prasar Bharti (Doordarshan) and world’s largest mobile phone maker Nokia are all set to start a mobile TV pilot project in metro cities, which will enable cellular phone users watch Doordarshan channels on their handsets.
Nokia India has entered into a pilot tender with DD to launch the service, which would make DD channels available on select high-end Nokia handset models.
During the pilot phase, Doordarshan will test the reception quality of the broadcast coverage. Attendant things like a revenue structure or advertising opportunities will come later. It will also help Nokia and Doordarshan gauge the acceptability.
Nokia’s N92 series of handsets are capable of catching television signals.
Source: ET
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