The number of teenagers using wireless services in India is increasing by the day and it seems the accent is now on catching them really young.
The mobile value-added services (VAS) industry, whose focus is mainly on the youth in the age group of 15-30 years, is, however, witnessing a new trend—more kids in the age group of 10-15 years are getting hooked to mobile content downloads.
From past one year, the activity of downloading content has increased among kids in the age group of 10 to 15 years.
The maximum content downloaded by this segment is mobile games. As the youth and children are exposed to more entertainment options, their needs and wants for quick entertainment solution increases. Hence, the demand to own mobile phones and download more content increases.
Source: The Financial Express
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