Business Week has an interesting article about the mobile advertising business in China. Although the current spending for mobile advertising is quite small (BW estimates US$17million in 2006), the shear number of mobile subscribers - almost half a billion - makes the market attractive.
The current market in China is predominantly SMS messages, which can be a particularly intrusive form of push advertising. The article also looks at some of the new “pull” advertising that is based on 2D barcodes. A number of companies such as Gmedia and MyClick are actively running trials in some locations such as Starbucks.
Link: China: Cracking the Mobile Ad Biz
Source: BusinessWeek
![View Sidhartha Bezbora (sidhartha[at]bezbora.com)'s profile on LinkedIn](http://www.linkedin.com/img/webpromo/btn_viewmy_120x33.gif){kind=small}
