An interesting patent application published this week shows a landline phone capable of displaying contextual adverts to users based on a number of parameters.
The patent document, discovered by ZDNet, shows how the Internet Protocol Phone System would be able to display Google Ads as well as other HTML and image adverts downloaded from the internet.
Imagine if your landline phone was subsidised by Google (or a similar advertising company) in return for you viewing targeted adverts based on the people you call and your location? Nobody minds the ads at the side of Gmail and most users would be happy seeing discreet ads on a screen on their landline phone in return for cheaper phone bills.
Source: Mad4mobilephones
![View Sidhartha Bezbora (sidhartha[at]bezbora.com)'s profile on LinkedIn](http://www.linkedin.com/img/webpromo/btn_viewmy_120x33.gif){kind=small}
