With exponential growth expected in the mobile advertising medium, AOL is looking to remain a leader for their scalable advertising business. As a result AOL has acquired Third Screen Media, a mobile advertising network and ad-serving management platform provider, for an undisclosed amount.
The acquisition of course lends to better positioning of AOL for the mobile market, and allows them to offer this ad distribution channel to their advertisers as well. Third Screen Media acts as a broker for advertisers, publishers and mobile phone carriers, connecting them on a common platform to enable ad-management and delivery via WAP, downloadable applications, SMS, MMS, and mobile video, putting forth a wide array of options for all parties involved.
Source: Meshable
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