Mobile advertising specialist and AOL subsidiary Third Screen Media has struck a deal with video game distributor Hovr to deliver ads to registered users who play games on their cellular phones.
The agreement, will allow Boston-based Third Screen to serve up ads to Hovr’s nearly 100,000 repeat users. Hovr operates a free ad-supported mobile gaming service, as well as its MobileSpace social network.
The agreement, in turn, will broaden Hovr’s advertising base to include big name advertisers such as Best Buy. The deal is Third Screen’s first foray into games.
Third Screen’s agreement with Hovr gives it another mobile advertising distribution channel. The company already serves ads alongside mobile videos, text messages, and to Internet sites. Third Screen claims its network includes more than 185 publishers and delivers more than 225 million advertising impressions each month.
Link: Press Release
Source : Hovr Partners with Third Screen : New AOL subsidiary will deliver ads via free mobile games distributor (Redherring)
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