Hungama Mobile is expanding its services to include interactive ads that can be dynamically inserted into mobile content and applications, including video, music, games, SMS and MMS’.For the advertising services, the company has collaboratted with Amobee Media Systems.This will allow the company to subsidize content.
Hungama currently provides mobile advertising solutions to around 100 brands including McDonald’s, Coca-Cola, Citibank, Apple.Â
Link: Press Release
Source : Contentsutra
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