Tata Indicom, India’s premier telecom operator and Mast Mobile Media Pvt. Ltd., an India-based mobile ad media and technology company, today announced the distribution of interactive advertisements in key Tata Zone BREW® applications. These ads from internationally-recognized brands are currently being served in Tata Indicom’s downloadable music, ringtone and wallpaper applications with Infotainment products slated for mobile ads next quarter. Mast Mobile Media provided Tata Indicom with ad-serving technology licensed from eMbience Inc., a U.S.-based mobile technology company which equips brands, advertisers and content providers with tools and templates to design, create and execute robust, multi-media campaigns. Ads in Tata Zone’s BREW applications support many “click-to” actions including interactive voting, free ringtone download, coupons, SMS and call.
With the successful launch of mobile ad campaigns in Tata Indicom’s products, the company will also open the ad-serving technology up to their developer partners. eMbience’s platform includes two unique mobile software development kits (SDKs) that make it possible to receive dynamic ads pre- or post-roll or deeply linked within BREW applications. Through Tata’s developer program, publishers will be able create mobile marketing opportunities for both existing and future applications.
`“We are delighted with the creation of this unique mobile marketing service on BREW. With a booming mass market in India, mobile advertising holds tremendous potential and value for both customers and brands”, commented Pankaj Sethi – President of Value Added Services at Tata Teleservices. “We first tested the interactive ad delivery service on our Song Download Express and are now rolling it out to mid and mass market customers, which form the significant and large addressable base. We have been careful when creating this unique advertising delivery service, to ensure an undisturbed customer experience and advertisers have been delighted with the way the highly interactive ads have been blended into the content experience”
“Tata Teleservices is officially the first operator to offer mobile ads within BREW downloadable applications. We are proud to have partnered with them in this exciting development in the world of mobile advertising,” said Dr. Nimish Shrivastava, Founder, Mast Mobile Media. “Once Tata publisher partners take advantage of the technology to place ads in their own products, Tata Indicom will host the first vibrant mobile ad marketplace for worldwide brands ready to make mobile part of their marketing programs.”
About Tata Teleservices:
Tata Teleservices is one of India’s leading private telecom service providers. The company offers integrated telecom solutions to its customers under the Tata Indicom brand, and uses the latest CDMA 3G1X technology for its wireless network. Tata Teleservices operates in 3400 towns across 20 circles i.e. Andhra Pradesh, Chennai, Gujarat, Karnataka, New Delhi, Maharashtra (including Goa), Mumbai, Tamil Nadu, Orissa, Bihar, Rajasthan, Punjab, Haryana, Himachal Pradesh, Uttar Pradesh (E), Uttar Pradesh (W), Kolkata, Kerala, Madhya Pradesh and West Bengal. The company has a customer base of over 17.1 million.
About Mast Mobile Media:
Mast Mobile Media is a media and publishing company leading mobile marketing and advertising in South Asia with a comprehensive advertisement ecosystem for third-party portals and mobile operators. Additionally, Mast Mobile is seeding the mobile advertisement market with ad-supported, white-labelled solutions such as its proprietary full music download solution in the infotainment industry, as well its own branded products leveraging unique content for the worldwide South Asian community. The digital music download solution is part of Qualcomm’s Direct Music Download (DMD) service targeted towards low-end handsets in emerging markets. eMbience’s proprietary mobile ad platform was licensed to Mast Mobile Media.
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Tata Indicom, God help to those who are using this service. One of the patetic service i have experience in my entire life. Very Poor Network. Painful Voice Quality, Un-professional support through customer care, wrong commitment. I really frustrated since i acquired this service.
I have approached so many times in cc for all my prob but no one turns to look at this matter… I would request to all of u… if anyone is planning to buy any service please think twice b4 this. coz it is simply a harshment…