Google plans to launch a mobile application, it looks at the potential app through six layers:
1. Understanding users, anywhere, anytime
2. Fits in your pocket
3. More personal than the PC
4. Consistency across modes
5. Localization is intensified
6. Integrated devices, modes, products
Google breaks down mobile users into three behavior groups:
A. “Repetitive now”
B. “Bored now”
C. “Urgent now”
Link: Google’s Mobile User Experience Strategy
Source: Informationweek
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