Israeli mobile operator Cellcom has just completed its first ad-funded mobile games service. The results were very good with a 44% Click-Through-Rate (CTR) and 19% Acquisition Rate.
Subscribers were offered free game downloads, sponsored by brands such as: Tnuva, Nokia, McDonalds, Diadora, Samsung, Adidas and Walt Disney. Leading interactive advertising agencies such as McCann Digital, Saatchi & Saatchi, BBDO and nextin participated in the month-long pilot.
The trial showed a 10 times higher game downloads per user, compared to pre-pilot download numbers. One game set a new record as the number of downloads jumped by 14 times.
Source: MobiAdNews
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