A new study issued by media agency Universal McCann reports 61 percent of respondents were “annoyed” by advertisements displayed on mobile web pages or shown in conjunction with video content. According to the survey, which spanned 9,500 mobile consumers in 21 countries, consumers were most amenable to sponsored content, followed by brand recommendations from presenters. Consumers also preferred advertisements to play at the start of a clip rather than interrupt the program once it begins. “People always complain about things that are interruptive. “It still works in traditional media, but in the mobile environment consumers have so much choice in where they source content from that they will go elsewhere if it detracts from the experience.”
Link: Adverts on mobile platforms failing
Source: Utalkmarketing
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