According to a report from exchange4media, NDTV Convergence will launch a full-service mobile portal very soon. NDTV already has a short code 56388. The genesis of this short code was primarily to drive interactivity on TV programming.
Close to 200 million people are on the mobile but there are significantly less people on GPRS. People who will be looking at video streaming on mobile or the internet is a significantly less number, but it’s going to go up. Sooner or later content companies will have to create products for the mobile audiences. This is a move towards the right direction.
Source : exchange4media
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