AdMob serves Banner and Text ads on mobile web pages for more than 2000 publishers. AdMob has served more than 8.8 billion ads since launching in January2006, and currently serves more than 1.5 billion ads monthly. For each ad served, AdMob leverages handset and operator data, which enable demographic,device and operator targeting for advertiser
AdMob Mobile Metrics is a new report with market level data. This initial report covers the month of September and includes manufacturer, device and country-specific data on AdMob’s top four markets by impressions served: US, UK, India and South Africa. In the future, we plan to add operator data and incremental data on devices. AdMob plans to release new reports on a monthly basis.
Here are a few interesting bits from the data:
* Three of the top five devices in the US are Smartphones (BlackBerry and Blackjack).
* South Africa and Indonesia are both in the top five markets.
* The iPhone is already generating meaningful mobile web traffic.
* All ten of the top ten devices in India are made by Nokia.
Link: Download the September Report (.pdf)
Source: AdMOb
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