Yahoo! India launches oneSearch SMS in India

Yahoo! India, has launched oneSearch SMS, the company’s latest search offering in the mobile space for Indian consumers.

How oneSearch SMS works ?

With the launch of oneSearch SMS in India, Yahoo! is enabling all mobile users to search for almost any content through its 58242 short code. For example:

* · SMS to 58242 with the city name (e.g. Mumbai) returns back the weather
* · SMS to 58242 with the company name (e.g. Infosys) returns back the stock quote
* · SMS to 58242 with a business name or category and a location (e.g. Pubs Mumbai) returns back the name, address, and phone number of the local business. Up to 3 business listings are provided for each search query with the ability to ask for more by sending an “m”. Local business listings are currently available across the 4 big metros of Mumbai, New Delhi, Chennai, and Bangalore.
* · SMS to 58242 with a news topic (e.g. Eklavya in Oscars) returns back a news article

oneSearch SMS will enable mobile subscribers in India search for information anytime with the help of their mobile phones. The service will also benefit a large percentage of mobile users who rely heavily on SMS in order to stay connected. With this, Yahoo! has further extended its global leadership in mobile search.

Yahoo! oneSearch is an entirely new search service designed just for mobile phones and provides consumers better results and instant answers. oneSearch has changed the way consumers access and use the Internet content and services on their mobile phone.

oneSearch SMS is available through all major operators including Airtel, Reliance Mobile, Vodafone, Idea Cellular, BPL Mobile, Aircel, Tata Indicom, and Spice Telecom.

Along with oneSearch SMS launch, Yahoo! has also enhanced its existing oneSearch WAP product by introducing new content clusters including local business listings, flight status information and Yahoo! Answers content. This is in addition to other content clusters like web results, mobile web results, weather, news, finance, web images, and Flickr photos.

Source: Indiaprwire