AFP has an article arguing that advertising will be the key to putting content and services on mobile phones, and backed it up with a swarth of quotes from analysts and industry members.
By 2008 there would be big shifts from the $110 billion spent on TV advertising to mobile and social networks while eMarketer predicted 16 billion would be spent on advertising on mobile phones by 2011, a thousand percent increase from today.
Ads would drive revenue from mobile content, and all mass-media is financed by advertising so it was inevitiable mobile content and services would follow suit.
Source: Moconews
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