Mobile advertising, a $1 billion industry globally with a three billion subscriber base, is set to take off in a big way in India too. Service providers, market research firms and independent companies, which just focus on this medium, are all seeing value in the expanding Indian mobile market, estimated to be 500 million subscribers by 2010.
The market for mobile advertising, which is still at its nascent stage, is estimated to grow to Rs 20-25 crore by March in the country. It was estimated to be a mere Rs 5-6 crore about six months ago.
Source: Economic Times
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