Location-based services, such as the one letting parents monitor the whereabouts of their children, will lead a new set of value-added services (VAS) that will reshape India’s mobile VAS market, now dominated by ringtone and music downloads, industry players said.
With the country’s mobile subscriber base is expected to touch 500 million users by 2010, mobile VAS players are now looking to cash in on location-based services, to boost the share of such services from 7% of mobile service revenues to a more respectable level.
Source:EconomicTimes
![View Sidhartha Bezbora (sidhartha[at]bezbora.com)'s profile on LinkedIn](http://www.linkedin.com/img/webpromo/btn_viewmy_120x33.gif){kind=small}
