With private operators betting big on Value Added Service (VAS), state-owned BSNL has decided to join the bandwagon. The PSU has decided to go all out to rope in as many VAS companies as possible for partnerships.
Over the next couple of weeks, BSNL will announce multiple tie-ups with VAS companies for the following services: stock prices forex rates, entertainment, TV schedules, sports, movies, serials, travel, downloads, astrology and cricket amongst others. BSNL has asked all VAS companies including foreign players to submit their proposals by March 17.
“There is a lot of focus on value added services. Last year, their revenues from vas was Rs 450 crore and for they plan to raise this figure to about Rs 2,000 this year. With these tie-ups, the PSU plans to increase its revenues from non-voice services to about 15% for this fiscal, as against about 5% at present.
This also marks the first time that the PSU is going in for multiple deals simultaneously to enhance its VAS offerings. BSNL will be entering into revenue share arrangement with these VAS companies to offer these services. Besides, all partnerships will be for a two-year period with a clause that it can be extended on mutually agreed basis, BSNL sources said.
The PSU has also directed all potential partners that they would have to set up the platform to operate the different services they planned to offer. The content provider shall be responsible for arranging the hosting infrastructure for the requisite content/applications at its own costs.
Source: Indiatimes
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