Google has announced the launch of mobile image ads, a new version of its AdWords flagship advertising product redesigned to fit on device screens. According to Google, the ads essentially reformat its standard image ads for desktop web pages–each mobile image ad is keyword-targeted, priced on a cost-per-click basis and linked to a mobile web page. Google added it will only show one image ad per mobile page, promising publishers the choice to show text ads, image ads or a mix of both, with Google dynamically returning the ad it expects to perform best.
Mobile image ads are now available in the U.S., U.K., Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia and Spain markets.
Source: Google Press Release
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