Non-profit trade group the Mobile Marketing Association announced the release of its Mobile Advertising Guidelines, a global framework designed to accelerate mobile advertising uptake and enhance the consumer experience. According to the MMA, the guidelines provide improved formats around the mobile web and add new rules and restrictions for messaging (including SMS and MMS) and downloads, including recommended aspect ratios and banner dimensions, maximum file sizes, file formats and other technical specifications. A related publication titled Mobile Advertising Overview promises assistance and education to firms new to the space. The MMA Mobile Advertising Guidelines can be downloaded here; the Mobile Advertising Overview white paper can be downloaded here.
Source: Fierce Mobile
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