According to Polar Mobile, major publishers such as Sports Illustrated, Time Magazine, Business Week, CNNMoney and Elle are driving print and online readership with mobile
Polar enables smartphone applications for some of the world’s most recognized news, sports, business & lifestyle media brands
The mobile technology provider announced that its applications are now used by 1 million people worldwide. Polar Mobile said that brands have leveraged its Smart content and advertising platform to expand brand awareness.
“In several cases, the majority of a publisher’s mobile audience is made up of readers who do not normally interact with the publisher on any other media—for example print, online and TV,”
Source: Mobile Marketer
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