M-Football is a one-day conference that will bring together international stakeholders in order to exploit successfully the enormous mobile opportunities presented by the World CupTM next year. As a new medium, mobile marketing demands new rules of engagement, requiring cross-pollination of new and existing players in the marketing space.
You will hear from WPP, O2, Turkcell, AKQA, Liverpool FC, Inside Mobile, Sky, Associated Press, BBC Worldwide, Layar, Starfish Mobile, Marvellous, Sponge, Fjord, iTV and many more. For more details go to www.camerjam.com/events/m-football
The conference aims to share case studies, inspire campaigns, explain the technological landscape and introduce potential partners to each other. The format has been designed to facilitate the creation of calls-to-action and future business partnerships, in particular the afternoon business roundtables which promote enhanced networking and an environment to broker business deals.
TM – World Cup is a trademark of FIFA
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