Cartoon Network, a leading kids entertainment channel has introduced the mobile version of comics for its popular toon characters Ben10, Johnny Bravo, Dexter and Powerpuff Girls. The service will be made available in collaboration with the Mumbai-based VAS provider Nazara Technologies.
Cartoon Network will be offering the mobile comics with the telecom operators Airtel, Idea, Reliance Mobile and Tata Docomo. The comics can be downloaded for Rs 1 per day, Rs 10 per week and Rs 30 per month depending on their operator. Nazara Technologies will be handling the management and distribution.
According to a study conducted by Cartoon Network, 63% of kids today make use of mobile phones at least once a week. Observing this, the channel has taken the mobile route to reach its ultimate audience.
Along with the comic application, Cartoon Network would also provide videos, themes, colour logos wallpaper, animation, and greetings on its popular characters. Additionally, the channel is also looking to introduce a customised java application next year to download an entire comic in one go.
Source : Media Mughals
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