Hungama launches a unique Social Music on Demand service MusicConnect for Aircel subscribers

Hungama Digital Media Entertainment, South Asia’s leading digital and mobile entertainment company, has launched a unique Social Music on Demand service Aircel MusicConnect for Aircel subscribers in India.The service will enable Aircel subscribers to enjoy their favourite songs via interactive voice response (IVR) on their mobile device and through the mobile internet. What’s more, users can also update their friends about the latest music they are listening to and even share their playlists online (using # to Socialize) by using the social networking (Facebook, Twitter) features of the service. This is a first service of its kind in India; consumers can share their music preferences while they listen to it on their mobile phones. All these updates can be sent in real time, to their peer groups over popular social networking sites

To avail the service, a subscriber simply needs to dial 543219 (tollfree) and access IVR options to listen to their favourite music, set it as a DiallerTune and even download the Music to their Mobile Phone. The IVR options under this service cover music in 19 languages, making it among the most universal services in India. Users can enjoy music ranging from Bollywood, International, Regional, Devotional and a host of other genres and categories. Users can also share their music updates & Playlists with friends on Facebook & Twitter (Orkut coming soon) by using the ‘# to Socialize’ feature. Each individual user is allocated a direct dial-in to his playlist making the service very user centric and allowing them to Socialize their individual personalities based on the kind of Music they enjoy.