Ooyala has recently released their Global Video Index Q1 2012 report, showing some very interesting new trends and is available in PDF here. Ooyala technology handles billions of analytics events each day and measures the viewing habits of nearly 200 million anonymous monthly unique users so it’s got some real gravitas.
The report found that viewers are watching more videos on their tablets and mobile devices — and for longer periods. The overall share of time watched on smartphones grew by 41 per cent last quarter. The share of time watched on tablets grew by 32 per cent.
Viewers on connected TVs watch nearly a third more video between 4pm and 11pm on Saturdays than on a typical weekday evenings which is important for content planners’ content and monetization strategies.
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