By 2016, the Mobile Commerce industry is expected to grow to $31 billion. The infographic below by GetElastic depicts the growth of the Mobile Commerce industry where you can see that :
- Half of retailers have a mobile site, less than a third optimized for tablets
- 1 in 2 Americans are interested in mobile wallets, over ½ of these have used in last 3 months
- 1 in 5 smartphone users scanned a QR code in 2011
- About 59% men make purchases on phones while 77% women prefer tablets for shopping
- Nearly 1 in 3 phones sold in 2011 was a smartphone
- smartphone users spend more time on mobile apps than on mobile sites
- 1 out of 5 users research products on mobile devices while watching TV
- In 2012, men are expected to outspend women
- Digital Content accounts for 76% of purchases on mobile
I think it will grow more faster than it is mentioned in the article.