I recently read an excellent article about sending gifts via text messages. Its a very simple idea that has shown to be very popular and is now a multi-million dollar industry in South Korea.Mobile coupon is seeing increased use among young users in Korea. This is an encouraging sign, with the mobile internet service business in general being stagnant.
Users present mobile coupon (which normally includes a barcode, many shops in Korea has m-coupon barcode readers) to get discounts, or they can also forward their coupons to friends as a gift. While SMS ads are being recognized as “spams”, mobile coupons are being even “welcomed” by many consumers, the article says.
SK Telecom’s mobile coupon service, dubbed “Gifti-con”, saw an year-over-year growth of 700% from 2006 to 2007.
Source: WirelessRoundup
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