I thought this will be interesting to let the reader’s of wirelessduniya know how shortcode services run in UAE. The 2 major  carriers in UAE- Etisalat and du provides 4 digit shortcodes. Unlike India where service provider’s have one single 5 digit shortcode (example: 58888, 53636 etc) for all the mobile services, the service provider in UAE has to register for individual short codes for each service based on the pricing model of the short code.I am not sure if MO billing is entirely the reason,one can have differential billing on MO. Also, services that have the same price point can run on a single shortcode, if differential billing is not possible.

I think it is mainly because the market is regulated and telcos want everything (new service) to be registered, that is the reason they might have tied it to a shortcode for better monitoring but still its one service per shortcode so they know that shortcode XXXX runs YYYY service. If they let n number of services to run over a shortcode, the monitoring for them will be difficult and service providers can launch any number of service over a given shortcode.But for an end user, it is very difficult to remember each and every shortcode for using a particular service. Unified shortcode is the best solution and Etisalat and Du must look into it from a better user experience.

Please feel free to put your own opinion in the comments section. Would love to hear about the experience of existing service providers in the middle east.

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