IMImobile powers ‘London Official City Guide’ app for the capital’s summer visitors

On Tuesday, IMI Mobile announced that it is powering the London Official City Guide app, for London & Partners, the official promotional organisation for London. The app not only offers a practical guide for both Londoners and visitors, it also  provides valuable assistance to users during the summer and beyond.

Available for iPhone, iPad and Android devices, the app is now available from Apple iTunes and Google Play and has so far been downloaded tens of thousands of times. Users have given it a rating of 4+ stars on the App Store and an average of 4.8 stars on Google Play.

This Multi-platform app for iPhone and Android was developed within a very short time frame. London & Partners had appointed IMImobile in April 2012 to deliver the free app. Steve Godman, Commercial Director, Brands and Media at IMImobile said, “Developing a high-profile app that works across multiple platforms and integrates with’s existing services was a fantasticchallenge. Delivering the app on time and on budget is testament to the skill of our development team here at IMImobile.”

A personal video greeting from the Mayor of London, Boris Johnson welcomes the app users. It provides a “What’s On” guide for arts, clubs, comedy, dance, music, theatre,and sports across the capital. This includes geo-location functionality, that allows users to discover and easily locate must-see events and places to visit nearby. The app also provides a host of summer specific features such as ‘Trails’ which help visitors to discover the best London has to offer.

Julie Chappell,Digital Director, London & Partners said,”We’re having an immensely busy - but very enjoyable - summer of activity in London. IMImobile’s app has allowed us to give users instant access to the latest information about what’s on across the city.”

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Sidhaartha is a seasoned professional in the New Media space, a technology enthusiast & blogger with 12 years of experience across Internet, Mobile,Connected TV, Social,Location Based Services & Commerce.

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