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VAS: Trends Changing Dynamics of the Game by :
Tarun Handa
VAS, SDP & Mobility Solutions
Tata Consultancy Services
1.   Entertainment to Infotainment & Beyond
Today Entertainment category of VAS contributes the highest share in any Indian operators VAS portfolio. Bollywood today is the world’s largest entertainment industry, producing more than a 1000 movies a year with an audience [...]













