57% Mobile Users Engage In Social Networking While Watching TV – InMobi Study
According to the recent Mobile Media Consumption Report for India by InMobi, mobile web users in India are increasingly influenced by mobile, with nearly a third of their media consumption time being spent on mobile devices. The study revealed ...
Vserv.mobi Brings Social Sharing and A/B Testing to HTML5 Mobile Ads
Mobile advertising network Vserv.mobi has announced that it has strengthened its HTML5 rich media solution offering by introducing features of social sharing and A/B testing. The company further announced that it will offer free HTML5 creative ...
iOS Devices Account For About 49.2% Of Mobile Publisher Revenues – Opera Mediaworks
A recent ‘State of Mobile Advertising Report’ by Opera Mediaworks revealed that iOS regains lead over Android for impression volume and maintains top position for monetization. Mobile ad campaigns running on Apple devices consistently ...
Tyroo Clocks Record Growth- Delivers close to 300,000 clicks and 15,000 installs on Android per day
Multi-Screen Performance Network Tyroo has clocked record growth by delivering close to 300,000 clicks and 15,000 installs on android per day. Currently Tyroo works with close to 50 unique advertisers and over 838 affiliates to drive calls, ...
Mobile Publishers Taking Over The Mobile Display Ad Market In the US – IDC
A recent report by IDC has revealed that mobile publishers such as Facebook, Pandora, and Twitter are rapidly taking over the mobile display advertising market in the United States. As per the report, owing to a strong sales growth in the past ...
Live Q&A with the Facebook mobile app install ads product team
Facebook’s Mobile app install team is organizing a Live Q&A with the Product managers on April 17, 2013 at 10 am PST i.e 10.30PM Indian Standard Time. They will talk about new features and best practices in using the product.
You ...
Mobile Location-Based Advertising Will be Worth € 6.5 billion in 2017
According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from € 526 million in 2012 at a compound annual growth rate ...
Vserv.mobi Partners With Vietnamese ICT Major FPT’s App Store
Global mobile ad network Vserv.mobi has partnered with leading Vietnamese ICT major and leading local app store, FPT Mobile Applications (FMA) to enable app monetization for their developer community in Vietnam. This partnership will enable ...
Nielsen Launches Nielsen Mobile Brand Effect , a Mobile In-App Ad Resonance Solution
Research firm Nielsen has launched Nielsen Mobile Brand Effect, a solution that measures the resonance of brand advertising within mobile apps. Available immediately in the United States, Nielsen Mobile Brand Effect is the latest addition to ...
Facebook To Acquire Atlas Advertiser Suite From Microsoft
On Thursday, Facebook announced that it has agreed to acquire the Atlas Advertiser Suite from Microsoft. The Atlas Advertiser Suite is a world-class media measurement platform, delivering billions of impressions every day. Through this acquisition, ...
