54% of Global Users Discover Mobile Ads Via Apps – InMobi
According to the Mobile Media Consumption Report by mobile advertising network InMobi, mobile media is turning into the a core platform through which consumers’ access the Internet and engage with brands online. The findings are based ...
Worldwide Mobile Advertising Revenues To Reach $24.5 Billion In 2016
According to a recent report by Gartner, worldwide mobile advertising revenues are expected to reach $11.4 billion in 2013, up from $9.6 billion in 2012. Worldwide revenue is expected to grow to $24.5 billion in 2016 with mobile advertising ...
By 2013, Mobile Ad spend to reach Rs 250 crores
A joint report by MMA (Mobile Marketing Association) and exchange4media on mobile advertising spend for India, reveals that by 2013, the mobile advertising market will grow to Rs 250 crore (US$50 million). The size of the current spend is ...
Total Ad Spend on Mobile Web Search to reach $12 billion by 2017
A recent report by Juniper Research, reveals that, the total ad spend on mobile web search will reach $12 billion per annum in five years’ time, three times the ad spend this year, which will reach $4 billion. Usage of web search on mobile ...
Mobile Consumption of professionally produced video content grew to one bn in Q2 2012
According to latest data from Freewheel, the mobile consumption of professionally produced video content grew to one billion in Q2 2012, doubling since Q1 2012. Some of the key findings of the FreeWheel Video Monetization Report are:
The market ...
InMobi to bring mobile ads on Cricbuzz
InMobi has partnered with Cricbuzz to provide mobile ads to consumers on Cricbuzz’s mobile site and applications for the Indian market. Through this partnership, advertisers will be able to reach premium mobile consumers on Cricbuzz.
Under ...
Global Mobile Advertising market reached the $5.3 billion mark in 2011
A recent report by IAB ( Interactive Advertising Bureau ) shows that the global mobile advertising market reached the $5.3 billion mark in 2011 and is expected to grow even bigger in 2012. If you look at a region wise break up of this figure, ...
Latest Indian Mobile Advertising Revenue Statistics March 2012
According to a recent report published jointly by IAMAI & IMRB, mobile advertising revenues in India will reach the 144 crores mark by 2013. Currently the market is valued at 105 crores. Mobile Ad shares which accounted for about 90 crores ...
BuzzCity Report: Mainstream mCommerce Adoption will be driven by Women and Mature Users
India named as top performing mobile advertising region & Western Europe still demonstrates strong growth
BuzzCity’s latest quarterly report, showcases the trends and forces in the mobile advertising industry. BuzzCity has seen tremendous ...
Why Facebook will be a major player in mobile advertising
While still a relatively small part of the advertising industry, mobile advertising has been growing year after year and has now entered mainstream media as big players are fighting for a piece of the pie.
The latest entry into the space, joining ...
