SmartEdge Launches MyShopmate - India’s First Mobile Application for Mall Shoppers

Hyderabad based startup ‘Smart Edge’ has launched MyShopmate, a geo-location based mobile application specially designed for mall shoppers and malls.

MyShopMate is a free mobile app on Android, iPhone & Blackberry platforms. It aims to enable shoppers to explore their favorite malls on their fingertips and check out the latest offers & events running there. They can also find out further details like brands, store locations, food joints etc. in those malls.

Commenting on the launch, Raj Kumar (Founder & CEO of Smart Edge - an alumnus of ISB Hyderabad & IIT Kharagpur) said, “We are delighted to launch our flagship mobile application MyShopMate - a one stop shop for all real time information a mall shopper is looking for. At the same time MyShopMate is redefining the conventions for malls and brands to connect and communicate with their customers. We have launched it on the Android platform and will be releasing iPhone & Blackberry versions soon.”

MyShopMate has already partnered with some premier malls in Hyderabad, NCR, Mumbai and Bangalore. The initial roll out of MyShopMate will cater to shoppers in Hyderabad and in next couple of months it will be rapidly rolled out for the Mumbai, Delhi & Bangalore markets. By end of next year, it will expand to other Tier I & II cities.

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