Mobile Payment in great demand as a payment method in Europe

Mobile messaging and payment provider DIMOCO has reported that compared with the same period in 2011 and 2012, mobile payment revenue shot up by 65% and the number of transactions increased by 31%. And the average sum per transaction also showed a significant yearly increase from 2011 to 2012: from 2.32 to 3.32 euros per transaction in all DIMOCO markets and from 3.25 to 4.33 euros per transaction in the more developed DIMOCO countries such as Germany. The reasons for this positive development are due to the high smartphone density in Europe, the steadily increasing supply and demand for digital content as well as the increasing popularity of mobile payment as a payment method.

Commenting on this, Gerald Tauchner, CEO of DIMOCO said,”Mobile payment is a popular payment method in Europe. Thanks to the high smartphone penetration rate and the booming digital content market, we have become one of the most important players in the market.”
The huge success of mobile operator payment, as payment via the cell phone bill is termed, is due to how easy it is to bill and pay. This is why more and more companies from all types of business areas are using mobile payment to bill their digital content. Thanks to the fast and simple processing, the attractive payouts and high conversion rates, mobile payment is an attractive billing method in the micropayment sector. Many business sectors, among them online media, social networks, browser games and online dating providers, all transact their mobile payments through DIMOCO.

DIMOCO is one of the key market players in Europe specializing in mobile operator payment, providing the ideal billing method for digital content. Founded in 2000, DIMOCO has become one of the leading mobile messaging and payment providers. The company provides products such as DIMOCO pay:smart, DIMOCO pay:flexible and DIMOCO pay:periodic that enable the digital content industry easy access to mobile payment.

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