Mobile will account for 15.2% of global online ad spend in 2016: Berg Insight report

The total value of the global mobile marketing and advertising market will grow from 2.6 billion euros ($3.4 billion) in 2010 at a compound annual growth rate (CAGR) of 37% to 17.2 billion euros ($22.5 billion) in 2016, a report said.
The report from Berg Insight also said the trend will correspond to 15.2% of the total online advertising market or 3.8% of the total global ad spend for all media.  As the digital convergence blurs the differences between devices the definition used for mobile advertising is that it is the digital media exposed on a mobile handset screen, the report said.
The report predicts that a major boom in mobile advertising is on its way after having remained on an experimental stage for several years. “The popularity of smartphones and the increasing availability of mobile media that can include mobile advertising are the main game changers,” said Rickard Andersson, Telecom Analyst, Berg Insight.
A common strategy is to increasingly integrate mobile components in traditional media campaigns. “Brands are now progressively embracing the mobile channel, including the entire range of apps from games and entertainment to utility applications. Also mobile web advertising and opt-in SMS campaigns are popular”, said Andersson. He added that advertisers are also keen on exploring opportunities with location-based advertising (LBA) making marketing messages hyper-relevant both in time and place.
The mobile marketing value chain is still developing and there are a large number of players dedicated to different activities related to mobile advertising. Since the value chain is fragmented and the industry has not yet reached maturity, many different roles are involved. Traditional digital players and major mobile OS providers such as Google, Microsoft, Apple and Yahoo! are in fierce competition over market shares in the mobile advertising space.


Add your comment


Other articlesgo to homepage

RIM launches the new 4G LTE BlackBerry PlayBook tablet(0)

Tweet Email Tweet EmailOn Thursday, RIM (Research In Motion) launched a mobile version of its PlayBook tablet in Canada.  David Smith, executive vice president for mobile computing, said,” We’re excited to bring customers the first BlackBerry PlayBook tablet with support for 4G LTE networks. The new 4G LTE BlackBerry PlayBook offers a broad range of

Infographic: 6 myths about Mobile Payment(0)

Tweet Email Tweet EmailThe Global Mobile Industry is one of the fastest growing industry. With the increasing usage of smartphone devices worldwide, mobile users use their devices for myriads of services. Mobile payment is one of these services which is expected to have a revenue growth of $670 billion by 2015. However, in spite of

Mobile Commerce Vs E-Commerce(0)

Tweet Email Tweet EmailBy 2016, the Mobile Commerce industry is expected to grow to $31 billion. The infographic below by GetElastic depicts the growth of the Mobile Commerce industry where you can see that : Half of retailers have a mobile site, less than a third optimized for tablets 1 in 2 Americans are interested

Nimbuzz will keep Tushar Kapoor and Ritesh Deshmukh buzzy in the movie Kya Super Kool Hain Hum(0)

Tweet Email Tweet EmailNimbuzz, the award-winning Instant Messaging and Mobile Communication platform, will be the IM Buzz Partner in Balaji Motion Picture Limited’s upcoming movie Kyaa Super Kool Hai Hum (KSKHH) starring Tushar Kapoor, Ritesh Deshmukh, Sarah Jane Dias and Neha Sharma. In the movie, Tushar Kapoor and Ritesh Deshmukh will be witnessed to chat

GUNNAR Optiks Computer Eyewear to Launch Nationwide in India(0)

Tweet Email Tweet EmailGUNNAR Optiks has partnered with Sparen International to distribute the former company’s eyewear to consumer electronics retailers in India. Through this agreement, for the first time a technology eyewear solution will become available nationwide in the country. This would include GUNNAR’s Advanced Computer Eyewear and Advanced Gaming Eyewear lines. Consumers will be

read more

About us is a media & technology magazine that brings all the latest news,reviews,analysis from the shiny and exciting world of convergence of Mobile, Internet, TV, Location, Commerce & Social. We also cover the latest on Devices, Mobile, TV & Social Apps, VAS, Connected TV, Navigation & LBS, Digital Media, Advertising, eCommerce & Social Commerce Startups,Innovations,Technologies & Business from India & around the world.

Social networks

Most popular categories

About usAdvertise Contact
© 2005-2012 All rights reserved.

Switch to our mobile site