Komli partners with Yoose for Location Based Advertising

Komli Mobile, a division of Komli Media today announced a new sales partnership with YOOSE, the global hyper-local mobile ad network. With an initial focus on India and South East Asia, the partnership will augment Komli’s existing mobile ...

MTS launches mAD - Now just watch an ad to make a free call

MTS has launched a innovative service called “MTS mAD”, whereby mobile users will be able to make free local calls by just watching a video ad. Sistema Shyam, operating under the MTS brand, is the first Indian operator to offer such ...
mobile-ads

By 2013, Mobile Ad spend to reach Rs 250 crores

A joint report by MMA (Mobile Marketing Association) and exchange4media on mobile advertising spend for India, reveals that by 2013, the mobile advertising market will grow to Rs 250 crore (US$50 million). The  size of the current spend is ...
mobile-search

Total Ad Spend on Mobile Web Search to reach $12 billion by 2017

A recent report by Juniper Research, reveals that, the total ad spend on mobile web search will reach $12 billion per annum in five years’ time, three times the ad spend this year, which will reach $4 billion. Usage of web search on mobile ...
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Facebook Mobile Ads Vs Twitter Ads, Facebook ads 4 times more “Engaging”

A new study from TBG Digital shows that Facebook’s mobile ad click-through rate is four times higher than Twitter’s mobile CTR. The new study at least provides a glimmer of hope for the company’s mobile ad prospects and shows that its ...
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InMobi to bring mobile ads on Cricbuzz

InMobi has partnered with Cricbuzz to provide mobile ads to consumers on Cricbuzz’s mobile site and applications for the Indian market. Through this partnership,  advertisers will be able to reach premium mobile consumers on Cricbuzz. Under ...
mobile-advertising

Latest Indian Mobile Advertising Revenue Statistics March 2012

According to a recent report published jointly by IAMAI & IMRB, mobile advertising revenues in India will reach the 144 crores mark by 2013. Currently the market is valued at 105 crores. Mobile Ad shares which accounted for about 90 crores ...
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Infographic: The Growth of Mobile Advertising in 2011

Inneractive have published their latest infographic dubbed “From Barcelona to Barcelona: the Growth of Mobile Advertising in 2011   Pin It
augmented reality

Mobile App users having a hard time using Augmented Reality

According to a thought-provoking study published Wednesday by Ypulse, “even tech-savvy millennials are baffled” by augmented reality technology, particularly when its infused in mobile apps on leading smartphones. “Augmented reality has ...
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Top 5 Trends in the Mobile Marketing Industry, for the Year 2012

Listed out below are a set of trends that mobile marketers should look out for, in 2012, so as to be able to understand and serve their customers better, while also making more profit for themselves. 1. Smartphones and Tablets Rule the Market Gone ...
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